I was creative lead on Nike Running Global at AKQA London in an Olympic year. What an opportunity! Great for me, but unfortunately for Nike, they weren't a sponsor. So we had to do whatever we could to get the world talking.

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We created a mixture of athlete and UGC content and experiences that went on billboards, social and in-store. Allowing everyday people to see themselves alongside their heroes.

I also created a lot of posters, worked on Nike Training Club v2, and executed campaigns across Europe.