Domestic violence is extremely complex. Often men or women don't want to leave their partners, even when they know they're in a dangerous relationship.

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We created Alexa Lifeline to give those in domestic violence relationships a chance to reach out for help in their time of need by simply turning a song – something that many couples do to hide the sounds of violence.

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Importantly, Alexa Lifeline doesn't reach out to the police, but to a trusted contact who knows what to do.

We ended up building the Alexa Lifeline in Sydney and executing it in the US for PADV (Partnership Against Domestic Violence).

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