The task was to launch the new Samsung Galaxy S21 to the world from TikTok. We created the #VideoSnapChallenge, a campaign that said goodbye to dances and conformity, and hello to creativity across every genre of TikToker. 

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We teamed up with artist collective 88Rising for a dope track that users could time their video to, then created an effect that demonstrated a key feature of the phone –  being able to snap videos while filming.  Ending up with in 1 Milllion+ pieces of UGC content with 38+ billion views.