All Work
PADV

Alexa Lifeline. A Voice
for the Voiceless.

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The Brief

Domestic violence is complex. Victims often don't want to leave — but they need a way to reach out in their most dangerous moments.

The Idea

We created Alexa Lifeline — a skill that lets someone in a violent relationship reach out for help by simply turning on a song. Many couples use music to hide the sounds of violence. Instead of calling police, Alexa Lifeline contacts a trusted person who knows what to do.

Alexa Lifeline Landing Page