Creative Director. Copywriter. AI Builder. That Crypto Guy. VP of Storytelling. "Hey You."

From Nike's global Olympic campaign to the most viewed TikTok campaign ever for Samsung. Now building at the intersection of AI, crypto and creativity.

D&AD Yellow Pencil Cannes Lion Webby Award Effie Spikes Asia LIA
Selected Work 01 — 06
Samsung

The Most Viewed
TikTok Campaign Ever

38B+Views
1M+UGC Pieces
SamsungTikTokGlobal
Nike

Going Global with
Nike Olympics

GlobalCampaign
200M+Views
NikeOOHIn-StoreSocial
McDonald's

Three Years of
Macca's Mayhem

500M+Impressions
$12MEarned Media
#1App Store
McDonald'sSocialDigital
PADV

Alexa Lifeline.
A Voice for the Voiceless.

YellowD&AD
USLaunch
Tech for GoodVoice UIInnovation
YouTube

Long Form for the
Kings of Content

10M+Views
3 YearCampaign
YouTubeDocumentaryAustralia
Tech & Web3

Positioning the World's
Leading Tech and Crypto

VPStorytelling
30+Tech & Crypto Brands
BrandGTMProductWeb Design
About

I solve problems in the most engaging way possible. Whether it's a global campaign, positioning your brand, or launching an AI-powered agency.

I've created everything from the most viewed TikTok campaign ever to heartfelt long-form films for YouTube. More recently I've gone deep into crypto and AI — running Craitve, a creative-first AI agency, and leading brand + GTM for the biggest projects in tech and crypto.

More about me