All Work
YouTube

Long Form for the Kings of Content

10M+Views
3 YearCampaign
The Brief

Find real Australians who learned life-changing skills from YouTube and used them to help their communities. Prove YouTube's value to the public and government.

The Idea

What started as a pitch for a few videos became a multi-year content series. We told the stories of farmers, barbers and young inventors — people whose lives were transformed by what they learned on the platform.