Launch the Samsung Galaxy S21 globally — from TikTok. Move the platform beyond dance trends and into genuine creative expression.
Create a product demo through a TikTok filter that mimics the phone's new feature, snapping photos while filming. With a twist – it snapped you in place every few seconds, allowing creators to go wild. We partnered with Korean Group 88Rising for a global track that played with the filter, and targeted the most creative parts of TikTok for mass distribution.